Seldia appoints a new Executive Director
Seldia has appointed a new Executive Director, see press release by clicking in the button below.
Seldia’s Women Entrepreneurship Platform
Almost 30 Members of the EU Parliament are actively supporting the Seldia’s Women Entrepreneurship Platform. For more information visit the updated website: www.womenentrepreneurshipplatform.eu. The next bi-annual WEP Lunch Debate will take place in the European Parliament on 9th December 2015.
Welcome to Stella&Dot! Seldia's new Corporate Member
Stella and Dot, an Inc. 500 Fastest-Growing Company, is a San Francisco based social selling company that creates flexible entrepreneurial opportunities for women.
Seldia - the European Direct Selling Association was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies. Seldia membership includes 28 national Direct Selling Associations and 16 Corporate Member companies. All Seldia Members distribute top quality products, abide by the highest ethical standards and are signatories to the European Direct Selling Codes of Conduct.
Direct selling is a method of marketing and retailing goods and services directly to the consumers, in their homes or in any other location away from permanent retail premises. It is usually conducted in a face-to-face manner - either where products are demonstrated to an individual , or to a group or where a catalogue is left with the consumer and where the direct seller call as later to collect orders. Unlike direct marketing or mail order, direct selling is based principally on personal contact with the customer.
Statistics Europe Direct selling is a large and growing sector within the non-store retail trade in Europe. Direct sales volume shows a constant growth over the last five years. Over 4 million people are engaged in direct selling in European Union, a figure that goes up over 11 million for the whole European continent. Direct selling companies offer in Europe permanent employment to over 25,000 people and 76% of the products they sell are manufactured in Europe.