Seldia New Website
Seldia launches new website in conjunction with the new legislative term of the EU Parliament. The European Direct Selling Association looks forward to continuing working together with old and new EU policymakers to promote and highlight the benefits of this vibrant channel of distribution.MORE
Direct Selling Conference
The website of the 4th consecutive European Direct Selling Conference has been launched: www.directsellingconference.eu. The conference will take place in Brussels on 2 October 2014 and the Seldia Astra Awards Gala Dinner will take place on the evening of 1 October. As always, early bird registration will ensure you reduced fees.MORE
Seldia’s Women Entrepreneurship Platform
More than half of the Members of the EU Parliament that are active supporters of Seldia’s Women Entrepreneurship Platform have been re-elected! For more information visit the website at www.womenentrepreneurshipplatform.eu. The next EU Parliament event will take place on 24 September 2014.MORE
Seldia - the European Direct Selling Association was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies. Seldia membership includes 28 national Direct Selling Associations and 16 Corporate Member companies. All Seldia Members distribute top quality products, abide by the highest ethical standards and are signatories to the European Direct Selling Codes of Conduct.
Direct selling is a method of marketing and retailing goods and services directly to the consumers, in their homes or in any other location away from permanent retail premises. It is usually conducted in a face-to-face manner - either where products are demonstrated to an individual , or to a group or where a catalogue is left with the consumer and where the direct seller call as later to collect orders. Unlike direct marketing or mail order, direct selling is based principally on personal contact with the customer.
Statistics Europe Direct selling is a large and growing sector within the non-store retail trade in Europe. Direct sales volume shows a constant growth over the last five years. Over 4 million people are engaged in direct selling in European Union, a figure that goes up over 11 million for the whole European continent. Direct selling companies offer in Europe permanent employment to over 25,000 people and 76% of the products they sell are manufactured in Europe.