Direct selling is a large and growing sector within the non-store retail trade in Europe. Direct sales volume shows a constant growth over the last five years. Over 6 million people are engaged in direct selling in European Union, a figure that goes up over 14 million for the whole European continent. Direct selling companies offer in Europe permanent employment to over 25,000 people and 76% of the products they sell are manufactured in Europe.
The following figures were collected in cooperation with the World Federation of Direct Selling Association.
Statistics in the World
Direct selling is now a worldwide distribution channel, as shown by the World Federation of Direct Selling Associations (WFDSA) figures since 2009. The 2015 figures published reported a 7.7% increase in global direct sales in 2015, to US $ 183,7 billion (in constant 2015 USD).
Global Statistical report
- Global 2015 Statistical report DOWNLOAD