The Internal Market (or Single Market) refers to the free movement of goods, services, capital and people across the European Union.

It’s extension, The EU’s Digital Single Market Strategy is built on three pillars:

1 – Better access for consumers and businesses to digital goods and services across Europe;

2 – Creating the right conditions and a level playing field for digital networks and innovative services to flourish;

3 – Maximising the growth potential of the digital economy.

Digitalisation and its acceleration during the Covid 19 Pandemic has transformed the business model of many sectors. Direct selling is no exception. Direct Selling companies are increasingly omnichannel. From product demonstrations in people’s homes to online gatherings and social media, direct sellers have also adjusted their businesses to consumer demands and expectations.

We support a legislative framework that is based on the following key objectives:

• Clear and harmonised rules accross the EU
• Boosting consumer and businesses confidence in the sales of goods and services online, wherever they are in the EU
• Consistent enforcement and a level playing field between all businesses offering products in the EU, regardless of whether they are established in the EU or outside of the EU