Direct selling is a method of retail and marketing of goods and services, directly to consumers, in their homes or at any other location, away from permanent retail premises.
Direct selling is the oldest form of retail in the world and refers to selling products directly to consumers, away from permanent business premises. The recipe for success? Trust in freedom and human relations.
The volume of direct sales has been constantly growing over the last five years. Europe’s direct selling market is the third largest in the world, with total sales of over € 34 bn in 2019, with € 30.3 bn in the European Union.
Entrepreneurship is at the core of direct selling’s DNA. It is so deeply rooted in our business model that it has become synonymous with direct selling itself.
