A Stable & Successful Sector

The volume of direct sales has been constantly growing over the last five years. Europe’s direct selling market is the third largest in the world, with total sales of over 33 bn €, out of which 29,7 were achieved in the EU.

More than 6 million people are engaged in direct selling in European Union. In the whole European region, the number of people engaged reaches over 14,3 million, out of which 6,8 are in the EU. Direct selling companies offer permanent employment to over 25,000 people in Europe.

* The following figures were collected in cooperation with the World Federation of Direct Selling Association (WFDSA).


Breakdown of sales per product categories

figures graphs 2019 


Top 5 markets in EU
(in bn €)

figures02 2019 

Number of people active 
in a direct selling activity

figures04 2019 

info lady 

Sales in 2018

figures05 2019 


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Statistics 2018 / Download the global report

Statistics 2017

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