Board of directors

  • Beatrice Nelson Beer, Chief Legal Officer, on behalf of PM International (President)
  • Frederic Billon, General Delegate of FVD, on behalf of the French DSA (Vice President)
  • Amelie Baracat Empereur, Director EU Government Affairs, on behalf of Herbalife Nutrition (Treasurer)
  • Pontus Andreasson, Deputy General Counsel & Head of Global Corporate Affairs, on behalf of Oriflame
  • Arabelle Ferket, Secretary General of VDV, on behalf of the Dutch DSA
  • Krister Fraser, CEO of Direct Selling Sweden, on behalf of the Swedish DSA
  • Soledad Hijano, Secretary General of AVD, on behalf of the Spanish DSA
  • Ewa Kudlinska-Pyrz, General Manager for Poland,  Lithuania, Latvia and Estonia, on behalf of Mary Kay
  • Giuliano Sciortino, Secretary General of AVEDISCO, on behalf of the Italian DSA
  • Gintautas Zaleckas, Secretary General of the Lithuania, Estonian, and Latvian DSAs, on behalf of the Baltics DSA



Laure Alexandre
Executive Director



Imelda Vital
Head of EU Affairs (Interim)




Marcella Rodriguez
Office & Membership Manager