Seldia Annual Report 2013-2014 focuses on the theme: Representing Direct Selling in Europe. Download Seldia Annual Report 2013-2014 here .

Seldia and WFDSA published the statistics of the Direct Selling sector in Europe. You can view the 2014 report here .

Seldia Annual Report 2014-2015 focuses on the theme: Representing Direct Selling in Europe. Download Seldia Annual Report 2014-2015 here .

Seldia welcomes the Commission’s initiative to revise the 2009 Unfair Commercial Practices Directive (hereinafter – UCPD) Guidance Document and praises the increased involvement of stakeholders in the process. Even though the UCPD has worked satisfactorily and has proven to be an effective tool for the authorities to deal with companies that engage in unfair commercial practices, we believe a stricter and more harmonized enforcement of the Directive as well as cooperation between Member States is needed. Therefore, the direct selling industry believes that the planned additions to the Guidance document will help to address certain shortcomings with respect to the implementation of the Directive. Download the full Seldia Position Paper here .

Seldia welcomes the Commission’s commitment to remove barriers to cross-border trade resulting from legal fragmentation in the area of consumer protection (guarantee regimes, conformity requirements, unfair contract terms, etc.) by harmonizing rules for online sales of goods (Directive on certain aspects concerning contracts for the online and other distance sales of goods) and digital content (Directive on certain aspects concerning contracts for the supply of digital content). Furthermore, Seldia also supports the Commission’s initiative to integrate the digital dimension into the European civil law’s agenda. Download the full Seldia Position Paper here .

Seldia and WFDSA published the statistics of the Direct Selling sector in Europe. You can view the 2015 report here .

Seldia Annual Report 2015-2016 focuses on the theme: Direct Selling, retail without boundaries. Download Seldia Annual Report 2015-2016 here .

Seldia welcomes the recent Commission commitments aiming to update and harmonize the EU consumer acquis, driven by the initiatives such as the fitness check of consumer acquis (REFIT) as well as the proposal for the Directive on certain aspects concerning contracts for the online and other distance sales of goods. You can download the full Seldia Position Paper on the REFIT Exercise related to EU Consumer Policies here .

Seldia and WFDSA published the statistics of the Direct Selling sector in Europe. You can view the 2016 report here .

We are pleased to note that the European Direct Selling Sector has continued to grow in Europe in 2016. The sector has grown its sales with 3% in 2016 to reach 32.9 billion euros, and has seen a particular strong consumer interest in wellness, cosmetics & personal care products, which are the top product categories in the region. Europe is the third largest direct selling market globally with a 20% share of sales. The region has seen a steady upward trend in direct sales for the last few years and is forecasted to continue growing. In 2016, the sector saw increased growth rates across the vast majority of European markets, with Germany, France and the UK as the European top direct selling countries. “We are happy to see such positive developments for direct selling in Europe”, says Seldia’s Executive Director Katarina Molin. “While retail remains a very competitive sector where consumer demands and choice continues to advance, the growth of direct selling shows that the sales channel, which offers direct and personal recommendations to the consumer, is a highly appreciated way of shopping”. For the first time wellness products are the top product category in Europe (32%), followed by cosmetics & personal care (25%). “We are seeing an increased consumer focus on health and beauty across all age groups”, says Molin. “Direct selling has proven to be a trusted channel for consumers looking to combine a focus on a healthy lifestyle with both high quality skincare and nutritional products and we expect to see continued strong growth in these product categories over the next couple of years”. Download here the full Seldia Press Release.