Women, entrepreneurship and inclusivity: New independent market study shows that Direct Selling is supporting inclusive, flexible business opportunities for millions of Europeans. You can check the 2018 Ipsos Survey here .

Seldia joins forces with other organisations for the Draft Proposal of the Presidency of the Council on Doorstep Selling. The Presidency of the Council has prepared a compromise proposal for agreement during the COREPER meeting of 1 March 2019. The draft rules presented by the Presidency of the Council would allow the introduction of different consumer protection rules depending on the Member State, taking away from European consumers the benefit of enjoying the same rights and high level of consumer protection across the EU, as they do today. We call on Member States to reject the Presidency of the Council’s proposal and support instead the balanced set of provisions voted by an overwhelming majority of the European Parliament’s Internal Market and Consumer Protection Committee on the 22nd of January 2019. You can download the full Joint Statement  here .

Discover all about Direct Selling in the Seldia Direct Selling Is platform. Here you can access the main section of the platform: Direct Selling Is…. Direct Selling Stories Direct Selling: Did you Know?

Seldia’s Blue Sky paper. The 4 recommendations for the new European Parliament andCommission taking seat regarding Direct Selling in Europe. 1. Fair competition Fair competition is one of the cornerstones of the internal market. It safeguards equal opportunities for all businesses and ensures consumers’ access to a wide range of products and services. We urge EU policymakers to secure fair conditions for all market players, not only traditional but also growing alternative retail channels such as direct selling. We hope for a comprehensive, future-proof competition policy, that takes into consideration rapid changes in market environments. 2. Changing World of Work The traditional work environment is being constantly reshaped by technological develop­ments. Digitalisation means novel forms of jobs and changing work conditions for standard forms of jobs and employment – including those that are still not well recognised. We are happy to see the EU closely monitoring these changes and already starting to adapt its legislation accordingly. We call on the EU to continue reflecting the changing work environment into new policies. We urge for further EU initiatives that support, promote and recognise the training of skills that are fit for the 21st century job market. Additionally, we ask the EU to promote flexible working conditions as a top priority in the new work environment. 3. Entrepreneurship Entrepreneurship is an important driver for competitiveness, growth and jobs. Direct selling promotes the entrepreneurial spirit and provides independent business opportunities to millions of Europeans. We request the EU to continue supporting and boosting micro-entrepreneurs through legislative and non-legislative initiatives. Therefore, we call for setting up a platform on micro-entrepreneurs at European level with the aim of supporting the exchange of best practices in national policies. 4. Single Market We support a strong single market, where businesses can flourish and consumers can benefit from a wider choice of products and services. We urge EU decision makers to continue in this direction by harmonizing rules even further and by reducing the administrative burden for businesses operating across the EU. At the same time, we firmly support stronger enforcement tools for the European Commission to ensure Member States’ compliance with EU rules. Download here Seldia recommendations.

Seldia and WFDSA published the statistics of the Direct Selling sector in Europe. You can view the 2018 report here .

Ms. Evelyne Terryn , professor of commercial and consumer law at KU Leuven is the new Chairwoman of the European Code Administrator (Seldia Ethics Committee), the body that oversees the application of the European Code of Conduct. Ms. Terryn is a recognized expert in the field of EU consumer law.  She is the co-director of the research institute Consumer Competition Market and the main author of the Consumer Justice Enforcement Forum Report of 2016. She has also participated in numerous EU and national studies on consumer law, including the recent REFIT of the European Consumer Law, and has previously served as academic advisor of BEUC (Bureau Européen des Consommateurs). Download here the full Seldia Press Release.

Seldia and WFDSA published the statistics of the Direct Selling sector in Europe. You can view the 2019 report here .

We are thrilled to announce the appointment of Laure Alexandre as Executive Director of Seldia! Of French nationality, Laure Alexandre is an experienced EU public affairs specialist, with 14 years of expertise in health and consumer policies. She previously worked for the European Advertising Standard Alliance and spiritsEUROPE, promoting and advancing effective self-regulation and corporate social responsibility. “I am confident that with her extensive background and professional experience, Laure will be an asset for Seldia and will lead the association with skills and professionalism” said Seldia Chairman Philippe Jacquelinet. Laure will be responsible of the Seldia office in Brussels and will lead its strategy with the objective of defending the interests of its members, as well as promoting the direct selling channel of distribution as one of the main providers of independent job opportunities, of particularly growing relevance during economically challenging times.

Seldia welcomes the European Commission’s intention to review the EU legislative framework on digital services and address the new challenges posed in the online environment. We believe that such a framework should be based on the following key objectives: Ensuring safety in the online environment. Boosting consumer trust in online sales of goods and services. Introducing a minimum of harmonised legal obligations for online intermediaries. Setting up a level playing field between all businesses offering products, regardless whether they are established in the EU or outside of the EU. Strengthening the internal market and enforcing the principle of the free movement of digital services. You can download the full Seldia Position Paper on the Digital Services Act here .

Congratulations to all our members for their outstanding work in the following categories. National Direct Selling Associations: Education & Skills : DSAs of POLAND & RUSSIA /  ex aequo winners . PR & Communication : DSA of the UNITED KINGDOM. DSA Functioning & Services to Members : DSAs of POLAND & ITALY  /  ex aequo winners . Corporate Members: Transition to Green Economy : Herbalife Nutrition. Corporate Social Responsibility : PM International.