Seldia responses the Phase Consultation with social partners on Working Conditions in Platform Work. Seldia supports fair working conditions for all workers. We also wish for the current conversation on the status of platform worker to not inadvertently affect the distinct specificities of Direct Selling with the European Union. We also favour the exchange of good practices among different stakeholders and sectors and we are looking forward to further feeding into this important debate. You can download our Response to the Phase Consultation  here .

We are delighted to welcome Avon , a beauty Direct Selling company, as a Corporate Member. Avon was founded by David H. McConnell, a progressive pioneer, an impressive visionary, a courageous game-changer, and above all, a champion of women. But he did not set out to create a beauty company. He was a travelling book salesperson who offered beauty products as a gift. He soon realised customers were more interested in the free perfume samples than the books. From a small New York City office, McConnell mixed our first fragrances himself, and recruited a team of women to be sales Representatives. It was a radical business model in 1886, but McConnell believed in the power of community, and was passionate about giving women economic freedom.  They have been doing beauty differently for over 135 years across the world standing out by: The Power of Beauty. A Community That Does Beauty Differently. Supporting Women. Innovation. Their responsibility to be responsible.

Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness. The first European Codes of Ethics were adopted in 1995. In May 2021, The Seldia General Assembly adopted a revised version of the European Codes of Conduct for Direct Selling , and a Guide on disclosure and recognisability of the commercial nature of direct selling social media content . The Guide builds on existing guidance available from enforcement authorities and advertising standards self-regulatory organisations, in Europe and beyond, while aiming to address the specificities of the direct selling on social media. European Direct Selling associations will have until 31 December 2021 to transpose the new codes provisions locally. Companies will have until 30 June 2022 to reflect the European and national changes in their material and practice. See the updated Codes of Conduct here . See the Guide on disclosure and recognisability of the commercial nature of direct selling social media content here .

Seldia and WFDSA published the statistics of the Direct Selling sector in Europe. You can view the 2020 report here .

On 25 November, Beatrice Nelson Beer, Chief Legal Officer, global head of legal, regulatory affairs, compliance, and human resources at PM International was elected as President of Seldia. She succeeds to Philippe Jacquelinet, CEO of the French clothing company Captain Tortue, who brilliantly served for two terms. The Seldia Board of Directors will be composed of the Secretary Generals of the Dutch, French, Italian, Spanish, Swedish and Baltics Direct Selling Associations, and corporate representatives from Oriflame, Herbalife Nutrition, and Mary Kay.  The new Board will be composed of five women and five men, and reflect the North-South-East-West EU membership. Addressing the General Assembly, Beatrice said “It is such an honour to be chosen to lead Seldia. Direct selling offers fantastic opportunities in today’s flexible working environment for people of all walks of life to maximise their potential and earn a supplementary income. As direct selling itself continues to transition in the digital era, I look forward to leading the continued transformation of Seldia so we can collectively take full advantage of the opportunities ahead”. Laure Alexandre, Executive Director of Seldia said: “Direct selling is changing and so is Seldia. Direct sellers in the EU are 79% women. The Seldia team is all women, and our Board of Directors also now evolves to reflect this. With the regulatory and societal changes ahead, I very much look forward to working with Beatrice for the next three years.”

The European Direct Selling Conference took place. We would like to share with you a few words from Seldia’s President, Beatrice Nelson-Beer.

Seldia proposes draft amendments for the proposal on Consumer Credits Directive. You can download the full proposal of draft amendments here .

Introduction The Seldia Astra Award programme recognises achievements for organisations who: Help direct selling as a channel of distribution change for the better; Improve and promote its socio-economic and environmental benefits to and advantages for society and consumers; or, Enable teams and direct sellers with outstanding skills and training programmes.  In the case of direct selling member associations, it also recognises the actions undertaken to maximise services to DSA members, and to improve the DSA and direct selling’s visibility externally. Winners of the 2022 Seldia Astra Awards will be recognised by Seldia and peers during the prestigious Awards ceremony and gala dinner on 10th May 2022 in Brussels. The gala dinner will take place at the luxurious five-star Steigenberger Wiltcher’s on Avenue Louise. Attendance at the dinner is ticket-based for members and non-members. Entry process Entering the Seldia Astra Awards 2022 is easy and is open to any Seldia member company or DSA (Direct Selling Association). Here is a quick overview of the main steps: Fill in entry form & gather supporting material. The Entry Guidelines will help you. Submit entry form with supporting material. Register for the Seldia Astra Awards gala dinner on 10th May 2022 in Brussels. Share your win through social media to amplify your recognition. We recommend that you read the Entry Guidelines thoroughly to help you prepare and enter your entry. Key dates 2022 1 March – Entries open 25 March – Entries close 4 -15 April – Online judging 20 April – Board of Directors meeting 10 May – Awards Gala in Brussels Judging The judging of the Seldia Astra Awards is a transparent and collaborative process, enabling the sharing of best practice between countries and organisations. All entries will be judged by a hybrid jury. This means that one core jury will be comprised of the Seldia Board of Directors. The second jury member companies, DSAs and Services Providers by way of open vote via the online platform. The core jury will deliberate and vote via an online voting system. For the second jury: DSAs will vote on entries submitted by member companies. Member companies will vote on entries submitted by DSAs.  Organisations will not vote on entries from their own country/company. The online judging will take place 4 -15 April 2022. The Board meeting will take place on 20 April. Scoring Each entry will accrue scores based on the content the organisation has provided. An outline of what the judges are looking for can be found above under the section ‘categories’ in the Entry Guidelines. Points are allocated as follows: Fuller judging notes and scoring system are layed out in the Entry Guidelines. Seldia Astra Awards gala dinner tickets can be booked at the time of registering for the conference. For additional tickets, please contact us.

The European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine. On 10 and 11 May 2022, Seldia hosted the 8th European Direct Selling Conference in Brussels under the theme of “Infinite evolution”. After a two-year hiatus due to the pandemic, the fully hybrid event will bring together 155 delegates over two days in Brussels and online. “The past years have profoundly changed our sector. The Conference will be an opportunity to take stock and look to what is ahead for direct selling in Europe. And to meet in person, at long last” said Beatrice Nelson-Beer, President of Seldia. Laure Alexandre, Seldia’s Executive Director added “Such gatherings are a moment for us to reflect on our sector, but also to broaden our views. We will hear from 18 panellists, from 14 nationalities. 8 speakers are not from the direct selling sector.  Particular attention has been paid to gender balance, as 10 panellists are women”. In lieu of the traditional Seldia Astra Awards Gala dinner, Seldia will be hosting a Benefit Dinner in support of education and entrepreneurship in Ukraine. Seldia will be calling on private and corporate donations until 15 June 2022 to support: Junior Achievement Europe (JA Europe) Ukraine Appeal, the largest non-profit in Europe dedicated to preparing young people for employment and entrepreneurship. “Rebuilding Hope” Fund for The Ukrainian Direct Selling Association  The donations will be shared equally between these and will be open until 15 June. Further details can be found and donations can be made to https://donate.jaeurope.org/seldia/ . Download  here  the full Seldia Press Release.

Seldia responses the Call for Evidence to the Digital Fairness-Fitness Check on EU Consumer Law. We welcome the Commission’s plans to extensively consult various stakeholders throughout its Fitness Check on the EU consumer law, and insists that the European Commission must carefully assess the different existing legislative and non-legislative frameworks available. These include the Unfair Commercial Practices Directive (UCPD), the Consumer Rights Directive, the Omnibus Directive, the recently updated guidelines on the EU Consumer law but also the Digital Services Act, the General Data Protection Regulation and the e-privacy Directive. You can download our Response to the Call for Evidence  here .