Seldia and WFDSA published the statistics of the Direct Selling sector in Europe. You can view the 2018 report here .

Ms. Evelyne Terryn , professor of commercial and consumer law at KU Leuven is the new Chairwoman of the European Code Administrator (Seldia Ethics Committee), the body that oversees the application of the European Code of Conduct. Ms. Terryn is a recognized expert in the field of EU consumer law.  She is the co-director of the research institute Consumer Competition Market and the main author of the Consumer Justice Enforcement Forum Report of 2016. She has also participated in numerous EU and national studies on consumer law, including the recent REFIT of the European Consumer Law, and has previously served as academic advisor of BEUC (Bureau Européen des Consommateurs). Download here the full Seldia Press Release.

Seldia and WFDSA published the statistics of the Direct Selling sector in Europe. You can view the 2019 report here .

We are thrilled to announce the appointment of Laure Alexandre as Executive Director of Seldia! Of French nationality, Laure Alexandre is an experienced EU public affairs specialist, with 14 years of expertise in health and consumer policies. She previously worked for the European Advertising Standard Alliance and spiritsEUROPE, promoting and advancing effective self-regulation and corporate social responsibility. “I am confident that with her extensive background and professional experience, Laure will be an asset for Seldia and will lead the association with skills and professionalism” said Seldia Chairman Philippe Jacquelinet. Laure will be responsible of the Seldia office in Brussels and will lead its strategy with the objective of defending the interests of its members, as well as promoting the direct selling channel of distribution as one of the main providers of independent job opportunities, of particularly growing relevance during economically challenging times.

Seldia welcomes the European Commission’s intention to review the EU legislative framework on digital services and address the new challenges posed in the online environment. We believe that such a framework should be based on the following key objectives: Ensuring safety in the online environment. Boosting consumer trust in online sales of goods and services. Introducing a minimum of harmonised legal obligations for online intermediaries. Setting up a level playing field between all businesses offering products, regardless whether they are established in the EU or outside of the EU. Strengthening the internal market and enforcing the principle of the free movement of digital services. You can download the full Seldia Position Paper on the Digital Services Act here .

Congratulations to all our members for their outstanding work in the following categories. National Direct Selling Associations: Education & Skills : DSAs of POLAND & RUSSIA /  ex aequo winners . PR & Communication : DSA of the UNITED KINGDOM. DSA Functioning & Services to Members : DSAs of POLAND & ITALY  /  ex aequo winners . Corporate Members: Transition to Green Economy : Herbalife Nutrition. Corporate Social Responsibility : PM International.

Seldia responses the Phase Consultation with social partners on Working Conditions in Platform Work. Seldia supports fair working conditions for all workers. We also wish for the current conversation on the status of platform worker to not inadvertently affect the distinct specificities of Direct Selling with the European Union. We also favour the exchange of good practices among different stakeholders and sectors and we are looking forward to further feeding into this important debate. You can download our Response to the Phase Consultation  here .

We are delighted to welcome Avon , a beauty Direct Selling company, as a Corporate Member. Avon was founded by David H. McConnell, a progressive pioneer, an impressive visionary, a courageous game-changer, and above all, a champion of women. But he did not set out to create a beauty company. He was a travelling book salesperson who offered beauty products as a gift. He soon realised customers were more interested in the free perfume samples than the books. From a small New York City office, McConnell mixed our first fragrances himself, and recruited a team of women to be sales Representatives. It was a radical business model in 1886, but McConnell believed in the power of community, and was passionate about giving women economic freedom.  They have been doing beauty differently for over 135 years across the world standing out by: The Power of Beauty. A Community That Does Beauty Differently. Supporting Women. Innovation. Their responsibility to be responsible.

Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness. The first European Codes of Ethics were adopted in 1995. In May 2021, The Seldia General Assembly adopted a revised version of the European Codes of Conduct for Direct Selling , and a Guide on disclosure and recognisability of the commercial nature of direct selling social media content . The Guide builds on existing guidance available from enforcement authorities and advertising standards self-regulatory organisations, in Europe and beyond, while aiming to address the specificities of the direct selling on social media. European Direct Selling associations will have until 31 December 2021 to transpose the new codes provisions locally. Companies will have until 30 June 2022 to reflect the European and national changes in their material and practice. See the updated Codes of Conduct here . See the Guide on disclosure and recognisability of the commercial nature of direct selling social media content here .

Seldia and WFDSA published the statistics of the Direct Selling sector in Europe. You can view the 2020 report here .