According to the WFDSA annual global statistics report, 6.565 Million Europeans were active in Direct Selling in 2021. 81% of them were women. Direct Selling retail sales (excl VAT) in the EU grew by 3%, and by 5.7% for the rest of Europe (Norway, Switzerland, Turkey, Ukraine, UK), averaging at 3.2% for the whole region. The impact of community lockdowns and global supply chain disruptions affected markets and product categories unevenly during 2020 and 2021. While the wellness product category remained stable compared to 2020, the cosmetics category contracted to the benefit of household goods and durables, and home improvement. Visit the  WFDSA website  for the full results.

Seldia prepared a position on Parliament amendments on Proposal for Directive on Improving Working Conditions in Platform Work. Our recommendations: Oppose any amendments to the definition of digital labour platforms and platform workers resulting in the extension of the scope of the entire directive. Focus on the true nature of the working relationship between platforms and their on-demand workers. Support amendments which underline that, providing benefits to self-employed people such as training measures should not serve as an indication of an employment relationship. You can download our Position Paper  here .

Seldia responses the Public Stakeholder Consultation to the Digital Fairness-Fitness Check on EU Consumer Law. Seldia welcomes the opportunity given by the European Commission to contribute to the public consultation on the review of the EU consumer law with regard to digital fairness. Our companies strongly support an online environment that is governed by the principles of fairness and trust between businesses and consumers. A number of EU legislative instruments already regulate a number of issues identified in the public consultation. We therefore invite the European Commission to carefully assess whether problems faced by consumers online have emerged due to the ineffective enforcement of currently applicable rules rather than the lack of rules. You can download our Response to the Public Stakeholder Consultation  here .

Seldia joins forces with other organisations for the proposed extension of the withdrawal button to all distance contracts. Key points: Foster a principle-based approach to improve consumers’ awareness of the right of withdrawal. Avoid one-size-fits-all, prescriptive measures for the implementation of the right of withdrawal. Leave businesses sufficient leeway to develop their own withdrawal and return policy fitting to their business model and the consumers they serve. You can download the full Joint Statement  here .

Are you a direct selling company looking to stay ahead of the curve on EU regulatory developments? Want to make your voice heard in Brussels? Looking for a peer group to exchange ideas and find solutions? We have summarised the membership requirements for corporate members in a one-pager document . For any other questions, do not hesitate to contact us at  seldia@seldia.eu .

Direct selling is in constant evolution and growing channel the European retail economy. And so much has changed in the past years! To understand the direct selling of today, Seldia The European Direct Selling Association and Direct Selling Europe are partnering with the independent market research agency Ipsos to conduct a survey of direct sellers in twelve European countries.  The questions will cover why they got involved in direct selling, and the tools and skills they use, and feedback on what their experience is. Results will be presented at the end of June. Stay Tuned.

Seldia members met in Brussels on 30 and 31 May to participate in the association’s Committee Meetings, project working groups, and General Assembly. During the General Assembly held on 30 May in Brussels, Frederic Billon, General Delegate of the Fédération de la Vente Directe (FVD), was elected as Vice President of Seldia. In the evening, members gathered for the Seldia Astra Awards Ceremony. Winners of the 2020-21 Astra Awards were handed their distinctions in person as Covid prevented it at the time. The 2022 Ceremony was postponed due to the war in Ukraine, and a fundraising dinner in parternship with JA EUrope held instead. The winners of the 2023 Seldia Astra Awards are: Astra Award DSA Category: Services to Members > Polish DSA – PSSB. Astra Award Category: Making a Positive Difference > Avon. Astra Award Category: Continuing Education & Upskilling > Mary Kay. In addition to celebrating the winners, the evening also marked a significant milestone in the history of the association as Jacques Cosnefroy, former General Delegate of FVD, and Philippe Jacquelinet, CEO of Captain Tortue Group were introduced to the Seldia Hall of Fame for their long standing and outstanding contributions to our Association.

The Seldia Astra Awards program is designed to acknowledge achievements of Seldia members and individuals contributing to the positive evolution of direct selling as a channel of distribution. The 2023 ceremony organised in Brussels on 30 May recognised organisations that have made a substantial difference by: Helping direct selling change for the better by demonstrating a sound business model, socially accountable to itself, its stakeholders, and the public. Operating in ways that make a positive impact on society and the environment. Enabling teams and direct sellers with exceptional skills and training programs, empowering them to thrive in their roles. For European direct selling associations, the Seldia Astra Awards also honours actions taken to maximize services provided to members and enhance the visibility and understanding of the direct selling sector. The winners of the 2023 Seldia Astra Awards are: Astra Award DSA Category: Services to Members > Polish DSA – PSSB. Astra Award Category: Making a Positive Difference > Avon. Astra Award Category: Continuing Education & Upskilling > Mary Kay. Download here the full Seldia Press Release.

Seldia, in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an  online survey of European Direct Sellers  between 27 March and 21 April 2023. After the systemic changes of the last years, the project sought to investigate real-life experiences of being involved in direct selling in 2023 in twelve European Countries. The exercise spanned across 12 EU countries and gathered 25,896 completed surveys. The 2023 results reveal that 85% of direct sellers in Europe are women and 3/5 respondents are within the 45+ age category. Almost half (49%) have been engaged in direct selling for 7 years or more, indicating a high level of experience and dedication. 68% of European direct sellers pursue direct selling alongside another occupation. For more information visit 2023 Ipsos Survey of Direct Sellers dedicated page.

Seldia, The European Direct Selling Association in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023. The exercise spanned across 12 EU countries (Czech Republic, Estonia, France, Germany, Italy, Netherlands, Latvia, Lithuania, Poland, Slovakia, Spain, and Sweden) and gathered 25,896 completed surveys. Download the full Press Release here .