Mary Kay Inc. has been named the world’s top direct-selling brand of skincare and colour cosmetics by Euromonitor International, securing the position for the fourth consecutive year. Market research firm Euromonitor highlighted the brand’s ability to deliver consistent value, quality, and consumer relevance within an increasingly competitive global cosmetics sector.

Chief Executive Officer Ryan Rogers credited this milestone to the dedication of Mary Kay’s independent beauty consultants, alongside substantial investments in research, development, and modern technology. The recognition follows several other accolades, including Mary Kay ranking second on Forbes’s 2026 Best Customer Service list and placing among the top twenty in Women’s Wear Daily Beauty Inc.’s Top 100 Beauty Companies.

Underpinning this growth is a focus on scientific innovation and production capacity. The company holds more than 1,600 global patents across its formulations, packaging, and technology, supported by its Texas-based manufacturing and R&D centre capable of producing up to one million products daily. Additionally, Mary Kay continues to champion female leadership, with women comprising 64 per cent of its research scientists and 79 per cent of its global brand and creative teams.

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