The Direct Selling industry in Spain has experienced sustained growth in recent years, driving its professionalisation and modernisation.

This progress has reinforced the need to clearly and consistently highlight the ethical and quality values that characterise the Spanish DSA (AVD) and its member companies.

In a sector where the personal relationship with the customer is key, principles such as trust, quality and excellence are fundamental. With the aim of reinforcing these pillars, the AVD Seal has been introduced, a declaration of shared principles that identifies companies which apply good practices, professional ethics and transparency in all their operations.

This seal not only reflects a firm commitment to the consumer, but also:

• Reaffirms the corporate reputation of the companies that bear it.

• Demonstrates their adherence to self-regulation and compliance with high standards.

• Positions these companies as leaders at national and international level.

• Symbolises membership of a business community with shared values.

In this way, the AVD Seal establishes itself as a key tool for strengthening the sector’s collective identity, building trust and demonstrating the industry’s genuine commitment to excellence.

Because AVD does not just offer products, services and career opportunities: they build relationships based on trust.