On 21 November, our members attended Seldia’s General Assembly. We are glad to announce that Seldia has appointed a new Chairperson, Beatrice Nelson-Beer (Lifeplus), and a new Board which constitutes as follow: From Companies: • Beatrice Nelson-Beer, Chairperson, Lifeplus. • Ewa Kudlinska-Pyrz, Board Member, Mary Kay. • Alessandro Tschirkov, Board Member, Herbalife. • Pontus Andreasson, Board Member, Oriflame. From Direct Selling National Associations: • Frédéric Billon, Vice-Chairperson, French DSA. • Soledad Hijano, Treasurer, Spanish DSA. • Giuliano Sciortino, Board Member, Italian DSA. • Krister Fraser, Board Member, Swedish DSA. • Tomasz Muras, Board Member, Polish DSA. • Gintautas Zaleckas, Board Member, Baltics DSA. Download here the full Seldia Press Release.

On 18-19 March, industry leaders, top direct selling companies, and associations will gather in Brussels for Seldia’s 9th European Direct Selling Conference. The event will feature a packed agenda focussed on the future of the industry, driving innovation and fostering collaboration across Europe and beyond. Download here the full Seldia Press Release.

On 18-19 March, Seldia’s 9th European Direct Selling Conference brought together industry leaders, top direct selling companies, and associations in Brussels for two days of insightful discussions, collaboration, and innovation, marked a significant milestone for the direct selling industry in Europe. Download here the full Seldia Press Release.

We are thrilled to announce that  SBS Legal  has joined the Seldia family as a service provider on 06 May 2025. Who they are: SBS Legal is a law firm specialised in the field of direct sales and network marketing. They have over 15 years of experience in this sector. They represent numerous MLM companies from Europe, US, and Asia. Welcome SBS Legal! We look forward to collaborating with our new member.

We are glad to announce that Seldia 2024 Annual Report has been published! Highlights include: Active engagement in EU decision-making on consumer protection, digital policy, and legislation impacting entrepreneurship. Increased visibility through participation in events and an expanded online presence. Reflections on our priorities and future agenda. This level of engagement would not be possible without the support of our members. We would also like to thank our new staff and board for their dedication during the 2024. Have a look at the Report .

Seldia welcomes QN Europe as new member! We are thrilled to announce that QN-Europe has joined the Seldia family as a corporate member on 27 May 2025. Who they are: QN Europe is a young company founded in 2014 in Europe. Since its creation, it has been growing steadily in the European market. The company’s mission is to provide individuals with the opportunity to build a sustainable livelihood by distributing products designed to enhance quality of life. Welcome QN Europe! We look forward to collaborating with our new member.

We have published the first edition of Seldia’s external newsletter. This newsletter aims to share key milestones and activities from our association, as well as the latest news from and relevant to the direct selling industry in Europe. In this issue, you can discover our most significant achievements from the first half of 2025, along with developments relevant to the direct selling sector. Check out the newsletter at this link . If you would like to receive it directly you can subscribe here .

At Seldia, we are concerned about growing trade restrictions between the EU and the US. Many direct selling companies operating in Europe are American, with part of their production based in the US. Therefore, stable transatlantic trade is essential for our sector. Several US products potentially subject to EU trade measures fall into categories such as wellness, cosmetics, and personal care. We are particularly concerned about the wellness and cosmetics sectors, as some of our member companies manufacture these products in the US. Seldia submitted responses to the European Commission’s consultations in March and May 2025 highlighting the concerns of the direct selling sector.

Seldia provided input to the Call for evidence and Public Consultation on Consumer Agenda 2025-2030 and action plan on consumers in the Single Market. Below you can find a summary of our response: At Seldia, we are committed to supporting the EUs consumer policy objectives. However, we firmly believe that the key to improving consumer protection lies in the robust enforcement of existing legislation, which should be achieved through the revision of the Consumer Protection Cooperation Regulation. Additional rules should only regulate gaps or unaddressed issues that are clearly necessary and proportionate. We also urge the Commission to continue prioritising simplification and the reduction of administrative burdens, particularly where obligations are duplicative. In addition, the success of the green transition depends on harmonised rules on labelling and coherent implementation of digital tools such as the Digital Product Passport. Read here our response to the Call for Evidence. Read here our response to the Public Consultation.

Seldia provided input to the Call for evidence and Public Consultation on the Digital Fairness Act. Below you can find a summary of our key messages: Enforcement of consumer protection rules: effective enforcement of consumer protection rules is essential to guarantee consumers an adequate level of protection in their online interactions. To achieve this, the EU should strengthen coordination among Member States, enhance enforcement tools and resources, and make the revision of the Consumer Protection Cooperation Regulation a pressing priority. Dark patterns: existing EU legislation already provides adequate provisions to address dark patterns. Rather than introducing new rules, the EU should develop coherent guidelines on the interplay between consumer protection rules and other legal frameworks to enhance legal certainty and ensure the effective protection of consumer rights. Unfair personalisation practices: restricting personalisation practices would not only hinder businesses, especially SMEs, but also limit consumer choice. We oppose restrictive measures such as an opt-in system. Harmful practices by social media influencers: influencer marketing is covered by a comprehensive legal framework, complemented by soft-law instruments, self-regulatory initiatives, training, and certifications. However, as not all Member States have followed the same approach, we recommend developing clear and simple guidelines on influencer marketing to achieve harmonisation. Unfair marketing related to pricing: given that the Unfair Commercial Practices Directive already prohibits misleading practices, any further clarification could be offered through updated guidance to reflect evolving marketing practices, rather than through new rigid rules on pricing. Issues with digital contracts: considering the current and recently revised legislation, it would be premature to introduce new measures at this stage. Simplification measures: simplifying information obligations by focusing on content that is truly relevant and useful for consumers, together with harmonised price reduction rules, would strengthen clarity and transparency across the EU. Digitalisation information: digital methods of providing and retrieving information should become the standard, enabling businesses to operate more efficiently and empowering consumers to make well-informed decisions. Horizontal issues: the existing legal framework should be maintained, avoiding disproportionate horizontal measures that could create legal uncertainty, increase costs, or limit the freedom of choice for businesses. Read  here  our response to the Call for Evidence. Read  here   our response to the Public Consultation.