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Seldia Elects New Chairperson and Board

Updated: Dec 10, 2025



On 21 November, our members attended Seldia’s General Assembly.


We are glad to announce that Seldia has appointed a new Chairperson, Beatrice Nelson-Beer (Lifeplus), and a new Board which constitutes as follow:


From Companies:

• Beatrice Nelson-Beer, Chairperson, Lifeplus. • Ewa Kudlinska-Pyrz, Board Member, Mary Kay. • Alessandro Tschirkov, Board Member, Herbalife. • Pontus Andreasson, Board Member, Oriflame.


From Direct Selling National Associations:

• Frédéric Billon, Vice-Chairperson, French DSA. • Soledad Hijano, Treasurer, Spanish DSA. • Giuliano Sciortino, Board Member, Italian DSA. • Krister Fraser, Board Member, Swedish DSA. • Tomasz Muras, Board Member, Polish DSA. • Gintautas Zaleckas, Board Member, Baltics DSA.


Download here the full Seldia Press Release.

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