Seldia Elects New Chairperson and Board
- Seldia

- Nov 21, 2024
- 1 min read
Updated: Dec 10, 2025

On 21 November, our members attended Seldia’s General Assembly.
We are glad to announce that Seldia has appointed a new Chairperson, Beatrice Nelson-Beer (Lifeplus), and a new Board which constitutes as follow:
From Companies:
• Beatrice Nelson-Beer, Chairperson, Lifeplus. • Ewa Kudlinska-Pyrz, Board Member, Mary Kay. • Alessandro Tschirkov, Board Member, Herbalife. • Pontus Andreasson, Board Member, Oriflame.
From Direct Selling National Associations:
• Frédéric Billon, Vice-Chairperson, French DSA. • Soledad Hijano, Treasurer, Spanish DSA. • Giuliano Sciortino, Board Member, Italian DSA. • Krister Fraser, Board Member, Swedish DSA. • Tomasz Muras, Board Member, Polish DSA. • Gintautas Zaleckas, Board Member, Baltics DSA.
Download here the full Seldia Press Release.

