Seldia - European Direct Selling Association
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Direct Selling: combining an

unique customer experience

with empowering entrepreneurs

Direct Selling: Combining a unique customer experience with empowering entrepeneurs
Direct Selling

Direct selling is the oldest form of retail in the world and refers to selling products directly to consumers, away from permanent business premises. The recipe for success? Trust in freedom and human relations. 

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Seldia Codes of Conduct

The Codes of Conduct for Direct Selling are regularly updated to reflect evolution in the market place, such as the digital evolution, or changes in consumer habits. The first European Codes of Ethics were adopted in 1995. The current text represents the seventh edition of the European Codes of Conduct.

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Seldia @SeldiaEU

RT @beuc: Next week MEPs will decide if all EU consumers will have the right to seek collective compensation in court when they suffer mass…

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European Chemicals Agency has opened the public consultation (closes on 20 May) with a view on restricting the intentional addition of #microplastics particles in consumer use products, including #cosmetics https://t.co/d47vHAHq6M

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.@VDancila_PM opens the discussion about What does Europe mean to Europe? @ro2019eu presidency is a strong advocate of a strong and efficient Union. They have proudly finalised 81 legal files that will impact the lives of all Europeans. @ForumEurope @esharpmag #ESharpLive https://t.co/9RIzMMwf4Z

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Policy Areas

EU Consumer Policy

Empowering consumers and ensuring a high level of consumer protection are among the key objectives of EU Consumer Policy.

Internal Market

The free movement of goods, services, persons and capital, as well as freedom of establishment across the EU, are paramount for European economic integration that further establishes the Internal Market.

Digital Single Market

In a highly digitalized world, the Digital Single Market pillars ensure that the people and businesses of the EU are interconnected and trust the online space.

  • Annual Reports
  • Direct Selling Statistics
  • Position Papers
  • Press Releases
  • Leaflets
Annual Report 2017-2018

Annual Report 2017-2018

50 years of setting high standards for direct selling in Europe ...

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Annual Report 2016-2017

Annual Report 2016-2017

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Annual Report 2015-2016

Annual Report 2015-2016

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Annual Report 2014-2015

Annual Report 2014-2015

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Annual Report 2013-2014

Annual Report 2013-2014

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Annual Report 2012-2013

Annual Report 2012-2013

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Annual Report 2011-2012

Annual Report 2011-2012

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European 2017 Statistical report

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European 2016 Statistical report

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European 2015 Statistical report

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European 2014 Statistical report

(restated) ...

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European 2013 Statistical report

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Seldia Position Paper on New Deal for Consumers

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Seldia Position Paper on the REFIT Exercise related to EU Consumer Policies

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Seldia Position Paper on the directive on online contracts for the sales of goods

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Seldia Position Paper on the Revision of the 2009 UCPD Guidance Document

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Seldia Position Paper on Data protection

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Seldia Position Paper on a European Sales Law

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Seldia Position Paper on Alternative Dispute Resolution

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Ipsos survey on Direct Selling in Europe

Women, entrepreneurship and inclusivity: New independent study shows Direct Selling is supporting inclusive, flexible business opportunities for millions of Europeans. ...

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The 7th European Direct Selling Conference - Conference Report

The 7th Direct Selling conference took place in Brussels, 16 & 17 October 2018. More than 200 entrepreneurs, executives, policy makers and economists celebrated the event dedicated to celebrating the Anniversary of the Seldia organisation, which has represented the industry in Brussels for 50 ye ...

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Seldia New Chairman, Paul Jarvis

We are pleased to introduce you to Paul Jarvis, the new Seldia Chairman elected on 16th of October 2018! ...

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Continued growth rates for direct selling in Europe

DIRECT SELLING CONTINUES TO SHOW SUSTAINED GROWTH IN EUROPE Another successful year for direct selling with strong sales in wellness and cosmetics ...

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A Socio-Economic Study on Direct Sellers in the European Union

A Socio-Economic Study on Direct Sellers in the European Union

Direct selling: a business model that supports female entrepreneurship & inclusiveness. ...

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Direct Selling: A Vibrant Retail Channel in Europe

Direct Selling: A Vibrant Retail Channel in Europe

Direct selling is a method of marketing and retailing goods and services directly to the consumers, in their homes or in any other location away from permanent retail premises. It is usually conducted in a face-to-face manner, either where products are demonstrated to an individual, or to a group or ...

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DOs and DON’Ts in Direct Selling

DOs and DON’Ts in Direct Selling

This is the summary of the key principles of the Direct Selling Code protecting the Consumer and Direct Seller. The Code is a measure of self-regulation as developed by Seldia which all Seldia members are obliged to follow. ...

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Seldia

Seldia aisbl
Avenue de Tervueren 14 1040 Brussels, Belgium
T: +32 (0)2 736 10 14 E: seldia@seldia.eu


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