Direct Selling: combining a
unique customer experience
with empowering entrepreneurs
Seldia, in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.
After the systemic changes of the last years, the project sought to investigate real-life experiences of being involved in direct selling in 2023 in twelve European Countries.
The exercise spanned across 12 EU countries and gathered 25,896 completed surveys.
Seldia members met in Brussels on 30 and 31 May to participate in the association’s Committee Meetings, project working groups, and General Assembly.
During the General Assembly held on 30 May in Brussels, Frederic Billon, General Delegate of the Fédération de la Vente Directe (FVD), was elected as Vice President of Seldia.
In the evening, members gathered for the Seldia Astra Awards Ceremony. Winners of the 2020-21 Astra Awards were handed their distinctions in person as Covid prevented it at the time. The 2022 Ceremony was postponed due to the war in Ukraine, and a fundraising dinner in parternship with JA EUrope held instead. The winners of the 2023 Seldia Astra Awards are:
In addition to celebrating the winners, the evening also marked a significant milestone in the history of the association as Jacques Cosnefroy, former General Delegate of FVD, and Philippe Jacquelinet, CEO of Captain Tortue Group were introduced to the Seldia Hall of Fame for their long standing and outstanding contributions to our Association.
Direct selling is in constant evolution and growing channel the European retail economy. And so much has changed in the past years!
To understand the direct selling of today, Seldia The European Direct Selling Association and Direct Selling Europe are partnering with the independent market research agency Ipsos to conduct to conduct a survey of direct sellers in twelve European countries.
The questions will cover why they got involved in direct selling, and the tools and skills they use, and feedback on what their experience is.
Results will be presented at the end of June. Stay Tuned.
Are you a direct selling company looking to stay ahead of the curve on EU regulatory developments? Want to make your voice heard in Brussels? Looking for a peer group to exchange ideas and find solutions?
We have summarised the membership requirements for corporate members in a one-pager document.
For any other questions, do not hesitate to contact us at seldia(a)seldia.eu
Empowering consumers and ensuring a high level of consumer protection are among the key objectives of EU Consumer Policy.
The free movement of goods, services, persons and capital, as well as freedom of establishment across the EU, are paramount for European economic integration that further establishes the Internal Market.
In a highly digitalized world, the Digital Single Market pillars ensure that the people and businesses of the EU are interconnected and trust the online space.
Seldia, The European Direct Selling Association in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023. The exercise spanned across 12 EU countries (Czech Republic, Estonia, France, Germany, Italy ...
DOWNLOADThe Seldia Astra Awards program is designed to acknowledge achievements of Seldia members and individuals contributing to the positive evolution of direct selling as a channel of distribution. ...
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The European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine. On 10 and 11 May, Seldia hosted the 8th European Direct Selling Conference in Brussels under the theme of “Infinite evolution”. After a two-year hiatus due to the pa ...
DOWNLOADProfessor Evelyne Terryn, professor of commercial and consumer law at KU Leuven is the new Chairwoman of the European Code Administrator (Seldia Ethics Committee), the body that oversees the application of the European Code of Conduct. ...
DOWNLOADWomen, entrepreneurship and inclusivity: New independent market study shows that Direct Selling is supporting inclusive, flexible business opportunities for millions of Europeans. ...
DOWNLOADThe 7th Direct Selling conference took place in Brussels, 16 & 17 October 2018. More than 200 entrepreneurs, executives, policy makers and economists celebrated the event dedicated to celebrating the Anniversary of the Seldia organisation, which has represented the industry in Brussels for 50 ye ...
DOWNLOADDIRECT SELLING CONTINUES TO SHOW SUSTAINED GROWTH IN EUROPE Another successful year for direct selling with strong sales in wellness and cosmetics ...
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© Ipsos Mori Survey for Seldia/2023 All Rights Reserved. Any reproduction of this material must be properly referenced as above. ...
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© Ipsos Mori Survey for Seldia/2018 All Rights Reserved. Any reproduction of this material must be properly referenced as above. ...
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The Codes of Conduct for Direct Selling are regularly updated. The first European Codes of Ethics were adopted in 1995. The latest update was concluded in May 2021. A 'Guide on Disclosure and recognisability of the commercial nature of direct selling social media content' was also adopted as an Ann ...
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