Seldia - European Direct Selling Association
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Direct Selling: combining a

unique customer experience

with empowering entrepreneurs

Direct Selling: Combining a unique customer experience with empowering entrepeneurs
Avon joins Seldia

We are delighted to welcome Avon as corporate member.

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Winners of Seldia Astra Awards 2020

Congratulations to all our members for their outstanding work in the following categories

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Recommendations for the European institutions

Four key policy recommendations for the European Parliament and  European Commission

http://recommendations.seldia.eu/

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Discover what #DirectSellingIs

Discover all about Direct Selling as the New Normal

Direct Selling Is....

Direct Selling Stories

Direct Selling: Did you Know?

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Policy Areas

EU Consumer Policy

Empowering consumers and ensuring a high level of consumer protection are among the key objectives of EU Consumer Policy.

Internal Market

The free movement of goods, services, persons and capital, as well as freedom of establishment across the EU, are paramount for European economic integration that further establishes the Internal Market.

Digital Single Market

In a highly digitalized world, the Digital Single Market pillars ensure that the people and businesses of the EU are interconnected and trust the online space.

  • Annual Reports
  • Direct Selling Statistics
  • Position Papers
  • Press Releases
  • Leaflets
  • Code of Conduct
Annual Report 2018-2019

Annual Report 2018-2019

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Annual Report 2017-2018

Annual Report 2017-2018

50 years of setting high standards for direct selling in Europe ...

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Annual Report 2016-2017

Annual Report 2016-2017

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European 2019 Statistical report

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European 2018 Statistical report

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European 2017 Statistical report

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Seldia Position Paper on New Deal for Consumers

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Seldia Position Paper on the REFIT Exercise related to EU Consumer Policies

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Seldia Position Paper on the directive on online contracts for the sales of goods

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Seldia Position Paper on the Revision of the 2009 UCPD Guidance Document

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Seldia Position Paper on Data protection

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Laure Alexandre as the new Executive Director of Seldia

We are thrilled to announce the appointment of Laure Alexandre as Executive Director of Seldia! ...

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Direct Selling continues to grow in 2019

The direct selling sector in the European Union has shown a 1,3% increase in total sales in 2019 amounting to € 30.3 bn. ...

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New Chairperson of the European Code Administrator body

Professor Evelyne Terryn, professor of commercial and consumer law at KU Leuven is the new Chairwoman of the European Code Administrator (Seldia Ethics Committee), the body that oversees the application of the European Code of Conduct.  ...

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Press Release Covid-19

As we continue to monitor closely the Covid-19 situation in Europe and globally, we wish to express our empathy and solidarity to everyone affected by the pandemic. In these troubling times, it is important to stay alert and act preemptively, as we believe it is everyone’s responsibility to care f ...

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New Seldia Chairman, Philippe Jacquelinet

We are pleased to introduce you to Philippe Jacquelinet, the new Seldia Chairman elected by the General Assembly on 21st of June 2019 ...

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Direct Selling Statistics Europe 2018

“The European region remains stable for our sector”  in 2018, a successful year for Europe, the third biggest direct selling market in the world, where sales reached € 33.3 billion in the whole region and € 29.7 billion in the European Union.  ...

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Ipsos survey on Direct Sellers in Europe

Women, entrepreneurship and inclusivity: New independent market study shows that Direct Selling is supporting inclusive, flexible business opportunities for millions of Europeans. ...

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The 7th European Direct Selling Conference - Conference Report

The 7th Direct Selling conference took place in Brussels, 16 & 17 October 2018. More than 200 entrepreneurs, executives, policy makers and economists celebrated the event dedicated to celebrating the Anniversary of the Seldia organisation, which has represented the industry in Brussels for 50 ye ...

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Continued growth rates for direct selling in Europe

DIRECT SELLING CONTINUES TO SHOW SUSTAINED GROWTH IN EUROPE Another successful year for direct selling with strong sales in wellness and cosmetics ...

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Recommendations for the European Parliament and Commission 2019

Recommendations for the European Parliament and Commission 2019

Four key recommendations from the European Direct Selling Industry for the European Union institutions ...

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A Socio-Economic Study on Direct Sellers in the European Union

A Socio-Economic Study on Direct Sellers in the European Union

Direct selling: a business model that supports female entrepreneurship & inclusiveness. ...

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Direct Selling: A Vibrant Retail Channel in Europe

Direct Selling: A Vibrant Retail Channel in Europe

Direct selling is a method of marketing and retailing goods and services directly to the consumers, in their homes or in any other location away from permanent retail premises. It is usually conducted in a face-to-face manner, either where products are demonstrated to an individual, or to a group or ...

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DOs and DON’Ts in Direct Selling

DOs and DON’Ts in Direct Selling

This is the summary of the key principles of the Direct Selling Code protecting the Consumer and Direct Seller. The Code is a measure of self-regulation as developed by Seldia which all Seldia members are obliged to follow. ...

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Code of Conduct

Code of Conduct

The Codes of Conduct for Direct Selling are regularly updated to reflect evolution in the market place, such as the digital evolution, or changes in consumer habits. The first European Codes of Ethics were adopted in 1995. The current text represents the seventh edition of the European Codes of Cond ...

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Seldia

Seldia aisbl
Avenue de Tervueren 14 1040 Brussels, Belgium
T: +32 (0)2 736 10 14 E: seldia@seldia.eu


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