Direct Selling: combining a
unique customer experience
with empowering entrepreneurs
Are you a direct selling company looking to stay ahead of the curve on EU regulatory developments? Want to make your voice heard in Brussels? Looking for a peer group to exchange ideas and find solutions?
We have summarised the membership requirements for corporate members in a one-pager document.
For any other questions, do not hesitate to contact us at seldia(a)seldia.eu
According to the WFDSA annual global statistics report, 6.565 Million Europeans were active in Direct Selling in 2021. 81% of them are women.
Direct Selling retail sales (excl VAT) in the EU grew by 3%, and by 5.7% for the rest of Europe (Norway, Switzerland, Turkey, Ukraine, UK), averaging at 3.2% for the whole region.
The impact of community lockdowns and global supply chain disruptions affected markets and product categories unevenly during 2020 and 2021. While the wellness product category remained stable compared to 2020, the cosmetics category contracted to the benefit of household goods and durables, and home improvement.
We’d like to share with you a few words from Seldia’s President, Beatrice Nelson-Beer.
On 25 November, Beatrice Nelson Beer, Chief Legal Officer, global head of legal, regulatory affairs, compliance, and human resources at PM International was elected as President of Seldia. She succeeds to Philippe Jacquelinet, CEO of the French clothing company ‘Captain Tortue’, who brilliantly served for two terms.
Empowering consumers and ensuring a high level of consumer protection are among the key objectives of EU Consumer Policy.
The free movement of goods, services, persons and capital, as well as freedom of establishment across the EU, are paramount for European economic integration that further establishes the Internal Market.
In a highly digitalized world, the Digital Single Market pillars ensure that the people and businesses of the EU are interconnected and trust the online space.
The European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine. On 10 and 11 May, Seldia hosted the 8th European Direct Selling Conference in Brussels under the theme of “Infinite evolution”. After a two-year hiatus due to the pa ...
DOWNLOADOn 25 November, Beatrice Nelson Beer, Chief Legal Officer, global head of legal, regulatory affairs, compliance, and human resources at PM International was elected as President of Seldia. She succeeds to Philippe Jacquelinet, CEO of the French clothing company ‘Captain Tortue’, who brilliantly ...
DOWNLOADProfessor Evelyne Terryn, professor of commercial and consumer law at KU Leuven is the new Chairwoman of the European Code Administrator (Seldia Ethics Committee), the body that oversees the application of the European Code of Conduct. ...
DOWNLOADWomen, entrepreneurship and inclusivity: New independent market study shows that Direct Selling is supporting inclusive, flexible business opportunities for millions of Europeans. ...
DOWNLOADThe 7th Direct Selling conference took place in Brussels, 16 & 17 October 2018. More than 200 entrepreneurs, executives, policy makers and economists celebrated the event dedicated to celebrating the Anniversary of the Seldia organisation, which has represented the industry in Brussels for 50 ye ...
DOWNLOADDIRECT SELLING CONTINUES TO SHOW SUSTAINED GROWTH IN EUROPE Another successful year for direct selling with strong sales in wellness and cosmetics ...
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The Codes of Conduct for Direct Selling are regularly updated. The first European Codes of Ethics were adopted in 1995. The latest update was concluded in May 2021. A 'Guide on Disclosure and recognisability of the commercial nature of direct selling social media content' was also adopted as an Ann ...
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