Driving Sustainable Change: How Seldia Members Are Protecting Our Planet

On this Earth Day, 2026, the global conversation around environmental responsibility has never been more prevalent. For the direct selling sector, sustainability is no longer just a corporate buzzword; it is a fundamental shift in how business is conducted. Seldia Members are uniquely positioned to drive this change. By leveraging their vast networks and close relationships with consumers, these companies are championing green initiatives, reducing their carbon footprints, and fostering a culture of ecological awareness.

From pioneering digital product passports to implementing regenerative farming and zero-waste manufacturing, the direct selling industry is actively investing in a greener future. Below, we explore just a few of the ways Seldia Members are delivering on their sustainability commitments this Earth Day.

Amway: Cultivating a Legacy of Care

Amway’s environmental strategy focuses heavily on regenerative farming, efficient operations, and conscious product creation. On their certified organic farms, Amway utilises advanced GPS technology for tractor fuel efficiency and precision laser weeders to minimise soil disturbance. Their commitment extends to their facilities, such as the Madurai plant in India, which sourced the vast majority of its power from renewable energy in 2025. Furthermore, their product innovation continues to tackle everyday waste. The eSpring™ Water Purifier, for example, uses 25% less energy during active use and filters the equivalent of 10,000 plastic bottles a year per household.

Oriflame: Pioneering the Future of Digital Labelling

As regulatory demands grow, physical product labels are becoming increasingly crowded, leading to higher printing costs and excess packaging waste. Oriflame is tackling this issue head-on by advocating for digital labelling. By moving mandatory cosmetic information online, companies can reduce environmental impact while improving consumer legibility. On 8th April 2025, Oriflame proudly represented the cosmetics industry alongside the European trade association Cosmetics Europe at the Digital Consumer Information Alliance exhibition in Brussels. They are actively paving the way for the upcoming European Digital Product Passport, enhancing  traceability and a smoother consumer experience.

Coral Club: Uniting Communities for Clean Water

Water is at the heart of Coral Club’s mission to "Hydrate the World". To celebrate World Water Day earlier this year, Coral Club Poland partnered with Fundacja Bałtyk 2.0 to organise a massive beach clean-up in Gdynia under the banner "Water Connects Us". Over 90 participants, including distributors and their families, collected approximately 100 kg of waste from the Baltic coastline. The initiative, which also featured a community yoga session, inspired remote clean-ups across lakes and rivers locally. It served as a powerful reminder that corporate responsibility and community action go hand in hand.

Avon: Science-Based Targets and Supply Chain Transparency

Avon is taking rigorous steps to protect the planet by setting ambitious Science Based Targets for 2030. Having already surpassed their 2020 greenhouse gas reduction goals, Avon achieved a major milestone in 2023 by sending zero operational waste to landfill. They are also transforming their packaging and sourcing models. Avon has pledged to make 100% of their packaging reusable, recyclable, or compostable by 2030. Simultaneously, they are working with organisations like the Responsible Mica Initiative and Action for Sustainable Derivatives to ensure critical supply chains, such as mica and palm oil, are fully traceable and ethical by 2025.

Nu Skin: A 360-Degree Approach to Product Sustainability

Nu Skin views product development through a strictly sustainable lens, guided by their 6S Quality Standards. They are currently assessing and improving the environmental impact score of their entire product portfolio. By 2030, Nu Skin has committed to transitioning all packaging to be recycled, recyclable, reusable, reduced, or renewable. They are already increasing the use of FDA-approved post-consumer recycled plastics, keeping virgin plastic out of the supply chain. Additionally, Nu Skin ensures that their paper-based packaging is certified by leading international forest standards and relies on sustainably sourced palm oil.

Herbalife: Advancing a Circular Economy in Europe

Herbalife is making measurable strides in the European market by aligning with the EU Code of Conduct on Responsible Food Business and Marketing Practices. As they work towards a climate-neutral food chain by 2050, Herbalife is optimising resource efficiency right now. They aim to significantly reduce paper use across EU logistics by 2025 through the rollout of digital, paperless invoices. On the packaging front, Herbalife has completely eliminated the use of virgin plastic in airfills across 26 EU markets. Furthermore, the removal of virgin plastic scoops from their powdered products has already saved approximately 24.8 tonnes of plastic.

A More Sustainable Future?

The efforts of Seldia Members demonstrate that businesses can thrive while prioritising the planet. Whether it is through transforming supply chains, reducing physical waste, or empowering local communities, the direct selling sector is proving that every step counts. This Earth Day, we celebrate the progress made and look forward to the innovative sustainability milestones yet to come.