Press Releases

Professor Alberto De Franceschi is the new Chairperson of the European Code Administrator (Seldia Ethics Committee).

On 18-19 March, Seldia’s 9th European Direct Selling Conference brought together industry leaders, top direct selling companies, and associations in Brussels for two days.

On 18-19 March 2025, industry leaders, top direct selling companies, and associations will gather in Brussels for Seldia’s 9th European Direct Selling Conference.

On 21 November, our members appointed a new Chairperson, Beatrice Nelson-Beer (Lifeplus), and a new Board.

Seldia has published its priorities for the 2024-2029 mandate of the EU institutions and several resources to explain the Direct Selling sector.

Lifeplus has joined the Seldia family as a corporate member on 28 May 2024!

Seldia, The European Direct Selling Association in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.

The Seldia Astra Awards program is designed to acknowledge achievements of Seldia members and individuals contributing to the positive evolution of direct selling as a channel of distribution.

The European Direct Selling Conference gathers in Brussels, and hosts fundraising for education and entrepreneurship in Ukraine.