Articles

The International Day of Charity, established by the United Nations in 2012 and observed annually on 5 September, serves as a powerful reminder of the importance of selflessness, compassion, and solidarity. Commemorating the passing of Mother Teresa, the day aims to sensitise and mobilise people, NGOs, and stakeholders worldwide to help others through volunteer and philanthropic activities. In the direct selling industry, community and human connection are cornerstones of suc

Far from outdated stereotypes of door-to-door sales, modern European direct selling has evolved into a sophisticated, customer-centric retail model. By harmonising enterprise-grade e-commerce with authentic personal trust, the sector is pioneering true "phygital" commerce—offering a masterclass in how to merge high-tech convenience with high-touch human connection.

Discover how the European direct selling sector empowers youth on World Youth Skills Day by fostering portfolio careers, digital skills, and business acumen.

World Micro, Small and Medium Enterprises (MSME) Day highlights the undeniable backbone of the global economy. While the world often focuses on large multinational corporations, it is the micro-entrepreneurs who drive local economies and foster community resilience. In Europe, the direct selling industry stands as a prime example of this micro-entrepreneurial spirit in action.

Discover how direct selling builds supportive networks, combats isolation and champions mental wellbeing for European Mental Health Week 2026.

From pioneering digital product passports to implementing regenerative farming and zero-waste manufacturing, the direct selling industry is actively investing in a greener future. Below, we explore just a few of the ways Seldia Members are delivering on their sustainability commitments this Earth Day.

Long before women across Europe secured the right to vote, direct selling emerged as a revolutionary avenue for financial independence. From the pioneering work of Mrs P.F.E. Albee in 1886 to the 4.1 million women currently building businesses across the EU, the industry remains a vital catalyst for empowerment.

Explore how the direct selling industry champions inclusive economic growth by dismantling traditional barriers. A vital read for World Day of Social Justice.