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For the 2024-2029 mandate of the EU Institutions, Seldia, the European Direct Selling Association, presents a set of recommendations to enhance the competitiveness of the Single Market. One of our core priorities is the need for better enforcement and harmonisation of consumers protection across Member States. Fragmented enforcement of consumer protection within the EU leads to inconsistencies, unfair competition, unpredictable business environment, and increased costs for SMEs. While, consistent and effective enforcement offers significant benefits: • Protect Consumers: Effective enforcement deters fraudulent practices and misconduct. • Boost Consumer Confidence and Promote Economic Activity: Consumers are more likely to engage in transactions when they trust that their rights are protected, stimulating economic activity. • Ensure a Level Playing Field: Uniform enforcement prevent non-compliant business from gaining unfair advantages. Despite the importance of consumer protection, several challenges hinder its effective enforcement within the EU: • Divergent Commitment Level: Member States have varying levels of commitment to consumer protection, leading to fragmented enforcement. • Resources Constraints: Many regulatory bodies lack the resources to enforce consumer protection effectively. • Complexity of Rules: The complexity of consumer protection laws can make them difficult to enforce, resulting in confusion and inconsistent application. To address these challenges, Seldia proposes the following recommendations; Harmonise Enforcement Standards: Establish clear and uniform enforcement standards for consumer protection across all Member States to create regulatory consistency and improve consumer confidence. Consumer Education and Awareness: Promote education programs to ensure consumers understand their rights and know how to report violations. Enhanced Enforcement Tools: Provide regulatory bodies with stronger tools to investigate and penalise violations of consumer protection laws. Increase Resources for Regulatory Bodies: Allocate more resources to National Regulatory Bodies and the European Commission to ensure their capacity for effective enforcement. Cross Border Collaboration: Encourage collaboration among Member States to share best practices and conduct joint enforcement actions where necessary. For more detailed information on these recommendations, the full Seldia manifesto for the 2024-2029 mandate of the EU Institutions is available here .

Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness. The first European Codes of Ethics were adopted in 1995. In May 2024, the Seldia General Assembly approved a revised edition of the Seldia Codes of Conduct for Direct Selling. The update includes a modification to the clause on enticement to ensure compliance with recent developments in competition law enforcement. You can view the updated Codes of Conduct here .

The WFDSA has published the 2023 Global Annual Direct Selling Statistical Data Report in August 2024. A few statistics concerning the EU: Sales increase by 3.9% from €28.566 million in 2022 to €29.712 million in 2023. The independent sales representatives decline from 6 million in 2022 to 5.2 million in 2023. The share of women increased from 74% in 2022 to 78% in 2023. Wellness was the largest category in 2023 with 30% of sales (15% in 2022), followed by home improvement with 18% (14% in 2022), cosmetics and personal care and household and durables both with 16% (12% and 13% respectively in 2022). 4 out of the 24-billion-dollar markets in 2023 are in the EU including Germany, France, Italy, and Poland. Visit the  WFDSA website  for the full results.

On 21 November, our members attended Seldia’s General Assembly. We are glad to announce that Seldia has appointed a new Chairperson, Beatrice Nelson-Beer (Lifeplus), and a new Board which constitutes as follow: From Companies: • Beatrice Nelson-Beer, Chairperson, Lifeplus. • Ewa Kudlinska-Pyrz, Board Member, Mary Kay. • Alessandro Tschirkov, Board Member, Herbalife. • Pontus Andreasson, Board Member, Oriflame. From Direct Selling National Associations: • Frédéric Billon, Vice-Chairperson, French DSA. • Soledad Hijano, Treasurer, Spanish DSA. • Giuliano Sciortino, Board Member, Italian DSA. • Krister Fraser, Board Member, Swedish DSA. • Tomasz Muras, Board Member, Polish DSA. • Gintautas Zaleckas, Board Member, Baltics DSA. Download here the full Seldia Press Release.

On 18-19 March, industry leaders, top direct selling companies, and associations will gather in Brussels for Seldia’s 9th European Direct Selling Conference. The event will feature a packed agenda focussed on the future of the industry, driving innovation and fostering collaboration across Europe and beyond. Download here the full Seldia Press Release.

On 18-19 March, Seldia’s 9th European Direct Selling Conference brought together industry leaders, top direct selling companies, and associations in Brussels for two days of insightful discussions, collaboration, and innovation, marked a significant milestone for the direct selling industry in Europe. Download here the full Seldia Press Release.

We are thrilled to announce that  SBS Legal  has joined the Seldia family as a service provider on 06 May 2025. Who they are: SBS Legal is a law firm specialised in the field of direct sales and network marketing. They have over 15 years of experience in this sector. They represent numerous MLM companies from Europe, US, and Asia. Welcome SBS Legal! We look forward to collaborating with our new member.

We are glad to announce that Seldia 2024 Annual Report has been published! Highlights include: Active engagement in EU decision-making on consumer protection, digital policy, and legislation impacting entrepreneurship. Increased visibility through participation in events and an expanded online presence. Reflections on our priorities and future agenda. This level of engagement would not be possible without the support of our members. We would also like to thank our new staff and board for their dedication during the 2024. Have a look at the Report .

Seldia welcomes QN Europe as new member! We are thrilled to announce that QN-Europe has joined the Seldia family as a corporate member on 27 May 2025. Who they are: QN Europe is a young company founded in 2014 in Europe. Since its creation, it has been growing steadily in the European market. The company’s mission is to provide individuals with the opportunity to build a sustainable livelihood by distributing products designed to enhance quality of life. Welcome QN Europe! We look forward to collaborating with our new member.

We have published the first edition of Seldia’s external newsletter. This newsletter aims to share key milestones and activities from our association, as well as the latest news from and relevant to the direct selling industry in Europe. In this issue, you can discover our most significant achievements from the first half of 2025, along with developments relevant to the direct selling sector. Check out the newsletter at this link . If you would like to receive it directly you can subscribe here .