European Direct Selling 2023 Statistical Report
- Seldia
- Sep 16, 2024
- 1 min read
Updated: Dec 11, 2025
The WFDSA has published the 2023 Global Annual Direct Selling Statistical Data Report in August 2024.
A few statistics concerning the EU:
Sales increase by 3.9% from €28.566 million in 2022 to €29.712 million in 2023.
The independent sales representatives decline from 6 million in 2022 to 5.2 million in 2023.
The share of women increased from 74% in 2022 to 78% in 2023.
Wellness was the largest category in 2023 with 30% of sales (15% in 2022), followed by home improvement with 18% (14% in 2022), cosmetics and personal care and household and durables both with 16% (12% and 13% respectively in 2022).
4 out of the 24-billion-dollar markets in 2023 are in the EU including Germany, France, Italy, and Poland.
Visit the WFDSA website for the full results.
