Seldia celebrated its 50th birthday in 2018 at the European Direct Selling Conference in Brussels. Around the organization of the conference, we prepared anniversary material that presents the history of Seldia.

This Seldia paper summarises the key principles of the Direct Selling Code protecting the Consumer and Direct Seller.

Direct Selling in Europe, a growing retail channel.

The sector has grown its sales with 3% in 2016 to reach 32.9 billion euros, and has seen a particular strong consumer interest in wellness, cosmetics & personal care products, which are the top product categories in the region.

Seldia and WFDSA published the 2016 statistics of the Direct Selling sector.

Direct Selling, retail without boundaries.

Seldia welcomes the recent Commission commitments aiming to update and harmonize the EU consumer acquis, driven by the initiatives such as the fitness check of consumer acquis (REFIT).

Seldia and WFDSA published the 2015 statistics of the Direct Selling sector.

Seldia welcomes the Commission’s commitment to remove barriers to cross-border trade resulting from legal fragmentation in the area of consumer protection.