Seldia brochure on the state of Direct Selling in Europe – 2018.

Seldia welcomes the New Deal for Consumers and the Commission’s intention to update the current EU policy framework by proposing some “targeted” amendments to the current EU rules.

Seldia and WFDSA published the 2017 statistics of the Direct Selling sector.

Seldia celebrated its 50th birthday in 2018 at the European Direct Selling Conference in Brussels. Around the organization of the conference, we prepared anniversary material that presents the history of Seldia.

This Seldia paper summarises the key principles of the Direct Selling Code protecting the Consumer and Direct Seller.

Direct Selling in Europe, a growing retail channel.

The sector has grown its sales with 3% in 2016 to reach 32.9 billion euros, and has seen a particular strong consumer interest in wellness, cosmetics & personal care products, which are the top product categories in the region.

Seldia and WFDSA published the 2016 statistics of the Direct Selling sector.

Direct Selling, retail without boundaries.