European Direct Selling 2024 Statistical Report
- Seldia
- Jan 14
- 1 min read
The WFDSA has published the 2024 Global Annual Direct Selling Statistical Data Report in November 2025.
A few statistics concerning the EU:
The EU collectively recorded sales of €32.218 million (-3.2%).
The number of sellers increased from 5.3 to 5.4 million.
The share of women remains close to 80%, with 76%.
Wellness was the largest category in 2024 with 17.7% of sales, followed by cosmetics and personal care (14.2%), household and durables (13.3%), and home improvement (12.1%).
4 of the 21 billion-dollar markets in 2024 are in the EU, including Germany, France, Italy, and Poland.
Visit the WFDSA website for the full results.
