News

On 18-19 March 2025, industry leaders, top direct selling companies, and associations will gather in Brussels for Seldia’s 9th European Direct Selling Conference.

On 21 November, our members appointed a new Chairperson, Beatrice Nelson-Beer (Lifeplus), and a new Board.

Seldia has published its priorities for the 2024-2029 mandate of the EU institutions and several resources to explain the Direct Selling sector.

European Direct Selling 2023 Statistical Report published by the WFDSA.

Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness.

To this end, we have proposed several recommendations for the 2024-2029 mandate of the EU Institutions, including providing regulatory bodies with stronger tools and additional resources.

As we are committed to gaining more support and recognition for entrepreneurs, we have proposed several recommendations for the 2024-2029 mandate of the EU Institutions, including implementing incentives to make self-employment more accessible and appealing.

In order to recognise and promote Direct Selling as a valued skill-building opportunity, we have made several recommendations for the 2024-2029 mandate of the EU Institutions, including the recognition of in-company training for direct sellers.

Direct Selling, with 5.3 million European entrepreneurs involved in the sector and almost 30 billion € generated in Europe in 2023, brings multiple benefits for individuals that decide to become sellers, consumers and society and economy at large.