QN Europe has joined the Seldia family as a corporate member on 27 May 2025!

Seldia 2024 Annual Report has been published. It shows our active engagament during 2024.

SBS Legal has joined the Seldia family as a service provider on 6 May 2025!

On 18-19 March, Seldia’s 9th European Direct Selling Conference brought together industry leaders, top direct selling companies, and associations in Brussels for two days.

On 18-19 March 2025, industry leaders, top direct selling companies, and associations will gather in Brussels for Seldia’s 9th European Direct Selling Conference.

On 21 November, our members appointed a new Chairperson, Beatrice Nelson-Beer (Lifeplus), and a new Board.

Seldia has published its priorities for the 2024-2029 mandate of the EU institutions and several resources to explain the Direct Selling sector.

European Direct Selling 2023 Statistical Report published by the WFDSA.

Seldia adopts Codes of Conduct in order to ensure that the relationships between companies, direct sellers and consumers are based on trust and fairness.