Direct Selling, with 5.3 million European entrepreneurs involved in the sector and almost 30 billion € generated in Europe in 2023, brings multiple benefits for individuals that decide to become sellers, consumers and society and economy at large.

Seldia has been helping others to understand what Direct Selling is over five decades and we continue to do so. In this article, we explore what Direct Selling entails and what sets it apart.

Lifeplus has joined the Seldia family as a corporate member on 28 May 2024!

Seldia submits some additional comments related to question 22.

European Direct Selling 2022 Statistical Report published by the WFDSA.

Seldia, The European Direct Selling Association in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.

Seldia, in collaboration with Direct Selling Europe (DSE) contracted Ipsos to carry out an online survey of European Direct Sellers between 27 March and 21 April 2023.

The Seldia Astra Awards program is designed to acknowledge achievements of Seldia members and individuals contributing to the positive evolution of direct selling as a channel of distribution.

Seldia members met in Brussels on 30 and 31 May to participate in the association’s Committee Meetings, project working groups, and General Assembly.